Senior Copywriting Specialist

We greatly appreciate your referral, and we look forward to reviewing the qualifications of the candidate you've recommended. Here's a brief overview of the process:  

 

After you've completed this referral form, your recommended candidate will be directed to apply for the specific role through our website. This step is crucial for Wipfli to remain compliant with federal laws and to ensure a fair and transparent selection process. Once their application is received, our Talent Acquisition team will evaluate their qualifications, including how well they align with the requirements of the role and the broader needs of our organization.  

 

Your referred candidate will remain in our candidate database for future opportunities, offering them additional chances to become part of our team. As the referrer, your role in the recruitment process is to bring potential talent to our attention. We ask that you refrain from discussing updates on the candidate's status, out of respect for their personal consideration. Our Talent Acquisition team will provide you with a final update once the candidate has been informed of their application status. Throughout this process, we may reach out to you with any questions or additional information to ensure a seamless and effective referral experience. 

 

Thank you for your invaluable contribution to our recruitment efforts, and we sincerely appreciate your understanding and support throughout this process.

 

If you would like to read more about referral bonus eligibility, please visit InSite: Referral Bonus Program Eligibility 

Our award-winning marketing team is looking for a copywriter to create compelling, authentic, and unique content that helps us stand out. From email to social media, and thought leadership to case studies, this person will write compelling calls to action to drive engagement, clicks, and conversions.
 
Responsibilities:
- Write copy that meets marketing goals, including full campaigns and individual content assets such as articles, e-books, ads, and website copy; collaborate with our content strategy team and marketing leaders
- Edit and approve content for clarity, accuracy, conciseness, style, grammar, and vocabulary
- Research search engine optimization and integrate keywords into content to enhance visibility and engagement
- Develop content that aligns with a buyer’s journey and is tailored to specific personas
- Amplify Wipfli’s brand voice by producing content that is consistently aligned with our brand and brings our marketing strategy to life
- Generate innovative, creative, and proactive ideas to elevate our brand, improve our ability to generate leads, and convert prospects

Qualifications:
- Bachelor’s degree in English, creative writing, communications, journalism, or closely related field
- 5+ years of professional copywriting experience; B2B experience required
- Proven experience crafting effective and successful campaigns
- Excellent writing skills and the ability to create stories across a wide range of industries and services
- Ability to interpret campaign data and develop actionable strategies
- Excellent communication, collaboration, and listening skills with an aptitude for coaching
- Ability to work independently in a fast-paced environment
- Intermediate proficiency in Microsoft Word; beginner proficiency in Microsoft Excel, PowerPoint, and Outlook
- Experience using Semrush is preferred
 
Carly Seidl, from our recruiting team, will be guiding you through this process. Visit her LinkedIn page to connect!
 
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